Breaking the hard-core rigid impression of the industry,

Making a powerful debut with lovely buff

The highly anticipated official IP image of Tianjin Xinyu

— Xiaoyu — is officially unveiled!

Come and meet

our new friend! 

The main character is inspired by Tianjin Xinyu's product—pre-painted steel coil. The character's outer skin uses the red and blue color scheme of the Xinyu’s logo, with the brand logo prominently displayed on the chest and hat. Through a cartoon-like anthropomorphic design, the industrial material qualities are softened, making the character appear more approachable and vibrant.

In the image design, the pre-painted steel coils are given the characteristics of robots, with limbs featuring mechanical texture, symbolizing precision, efficiency and powerful manufacturing capabilities. This conveys the innovative and technology-driven spirit of Tianjin Xinyu, and highlights the development trend of modern industrial intelligence and technologyization.

Tianjin Xinyu

With the exclusive IP character "Xiaoyu" as the bond

Let Xinyu pre-painted steel coils

both warm and full of vitality

Vividly conveying the wisdom craftsmanship and innovative spirit of Tianjin Xinyu

Meanwhile

Super cute exclusive emojis

Have been officially launched

Including 16 different emojis

Covering your dialog boxes

No problem to meet your usage needs

So, here comes the question:

How can we add "Xiaoyu" to My Favorite Stores?

It is extremely easy

Just click once to unlock easily.

Long press the QR code below for recognition.

Then you can add all the emojis.

Let "Xiaoyu" be along side with us in the future.